Joe DiFonzo - Brands Get Closer to Customers via Mobile
The benefits and challenges of reaching each customer as a market of one. With the potential for new and exciting end-user experiences delivered through the multiplicity of intelligent devices and...
View ArticleSyniverse Moderator - Building Mobile Strategies for Boardrooms and Boutiques
HOW MOBILE-ENABLED DECISION-MAKERS ARE SHAPING THE FUTURE OF THE ENTERPRISE. The consumer is in control. The customer is king. Both phrases rang hollow until mobile came along. And now the reality is...
View ArticleMary Clark - 5 Mobile Retail Trends You Need to Be Aware of
The mobile phone has now become just as essential to shopping as a purse and wallet are. The post 5 Mobile Retail Trends You Need to Be Aware of appeared first on Synergy.
View ArticleFatema Hamdani - Is Marketing the New Customer Service?
With mobile continuing to grow as a dominant channel, the line between marketing and customer service is becoming increasingly blurred. The post Is Marketing the New Customer Service? appeared first on...
View ArticlePaul Kingsbury - Omni-Channel Communication Offers Secret to Success for...
The post Omni-Channel Communication Offers Secret to Success for Long-Lasting Customer Relationships appeared first on Synergy.
View ArticleVictoria Thompson - The First Rule of Mobile Marketing
Verifying the mobile-phone numbers of consumers has become one of the most important rules of mobile marketing. The post The First Rule of Mobile Marketing appeared first on Synergy.
View ArticleFatema Hamdani - ‘Mobile Black Friday’ Only a Few Months Away in the U.S.
Black Friday is fast-becoming "Mobile Black Friday," offering retailers new opportunities to engage with consumers. The post ‘Mobile Black Friday’ Only a Few Months Away in the U.S. appeared first on...
View ArticleRob Hammond - What’s in Your Information Wallet?
Rob Hammond explains how context information derived from mobile users' "information wallets" will change how we think about mobile communication. The post What’s in Your Information Wallet? appeared...
View ArticleGary Long - Why Retailers Should Embrace ‘Showrooming’
The increasing trend of "showrooming" is opening a number of new ways for brands to enhance customer engagement. The post Why Retailers Should Embrace ‘Showrooming’ appeared first on Synergy.
View ArticleMary Clark - Empowering a New Age of Mobile Retail
Syniverse CMO Mary Clark explains how companies and operators can work together to better serve users’ mobile preferences and patterns. The post Empowering a New Age of Mobile Retail appeared first on...
View ArticleNour Al Atassi - MNOs Cash In on Africa’s Growing Banking Sector
Africa offers a huge opportunity for mobile in the next few years, especially for banking and financial services. The post MNOs Cash In on Africa’s Growing Banking Sector appeared first on Synergy.
View ArticleAlastair Hanlon - Syniverse Receives Three Accolades for Its Mobile Context...
Syniverse's Cross-Border Travel Alert offers a glimpse of the potential for solutions that use mobile context. The post Syniverse Receives Three Accolades for Its Mobile Context Solutions appeared...
View ArticleMary Clark - More Than Mobile Monday
Chief Marketing Officer Mary Clark explains why the word “mobile” shouldn’t just be applied to one of the busiest shopping days of the holiday season. The post More Than Mobile Monday appeared first on...
View ArticleRob Hammond - What’s Ahead in Mobile for 2015
In a video chat with RCR Wireless magazine, Senior Director of Enterprise Mobility Services Rob Hammond shares his predictions for 2015. The post What’s Ahead in Mobile for 2015 appeared first on...
View ArticleGeorge Guo - Mobile Ecosystem Forum Fosters Collaboration among Diverse Players
One of Syniverse's leaders in Asia Pacific has been elected to a new role for the Mobile Ecosystem Forum trade organization.
View ArticleDavid Murashige - 6 Fundamentals of Successful Mobile Engagement
David Murashige, General Manager of Enterprise and Intelligence Solutions, spotlights six elements to help marketers better integrate the power of mobile in interacting with consumers.
View ArticleMary Clark - The Chief Marketing Officer Files: Mary Clark
Mary Clark answers 20 questions about her career for a profile in the Chief Marketing Officer Files.
View ArticleFatema Hamdani - Infographic Illustrates How Brands Can Integrate Mobile This...
Syniverse has a new tool to provide brands with the facts and figures they need to build a case for incorporating mobile into their marketing mix.
View ArticleFatema Hamdani - Key Steps to a Simple but Successful Holiday Mobile...
Fatema Hamdani explains three components for a messaging campaign.
View ArticleLouise Finlay - Mobile Statistics from Thanksgiving Weekend 2015 in the U.S.
Louise Finlay spotlights how mobile use continues to grow and grow during one of the busiest shopping weekends of the year in the U.S.
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